fondateurs borali


At the beginning of our story, there was no trace of a business plan. 
Not a shadow of a market study.

But rather a great mix of ambition, clumsiness, resourcefulness, achievements and setbacks. The path of two friends with a passion for clothing who learn the industry's codes as they go along, tinkering with the means at hand. Who insist on doing things by their own rules, advocating a personal vision of style that is as divisive as it is unifying around shared values.

An adventure built on the desire to create something special. Not to reinvent menswear, nor pretend to save the world by selling clothes. But to gather around a sophisticated aesthetic statement, of a contemporary conception of style that likes to play outside the box while drawing its inspiration from the codes and icons of the past.
Borali embodies the street-heritage philosophy without compromise.
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