At the beginning of our story, there was no trace of a business plan.
Not a shadow of a market study.
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But rather a great mix of ambition, clumsiness, resourcefulness, achievements and setbacks. The path of two friends with a passion for clothing who learn the industry's codes as they go along, tinkering with the means at hand. Who insist on doing things by their own rules, advocating a personal vision of style that is as divisive as it is unifying around shared values.
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An adventure built on the desire to create something special. Not to reinvent menswear, nor pretend to save the world by selling clothes. But to gather around a sophisticated aesthetic statement, of a contemporary conception of style that likes to play outside the box while drawing its inspiration from the codes and icons of the past.
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But rather a great mix of ambition, clumsiness, resourcefulness, achievements and setbacks. The path of two friends with a passion for clothing who learn the industry's codes as they go along, tinkering with the means at hand. Who insist on doing things by their own rules, advocating a personal vision of style that is as divisive as it is unifying around shared values.
ㅤ
An adventure built on the desire to create something special. Not to reinvent menswear, nor pretend to save the world by selling clothes. But to gather around a sophisticated aesthetic statement, of a contemporary conception of style that likes to play outside the box while drawing its inspiration from the codes and icons of the past.
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Borali embodies the street-heritage philosophy without compromise.
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