About Us

 

Borali is a French brand launched in 2019 as the brainchild of two clothing enthusiasts, Boris Cornilleau (Boras) and Julien Beluche.

 

As the founder of the menswear blog Borasification, Boras met Julien, a self-taught designer, while roaming online forums. The preferred hubs of alternative fashion amateurs. What they had in common, notably a pronounced taste for Japanese brands and a certain sense of resourcefulness and improvisation, soon led the two friends to put a name to a project formed around a single obsession: to create the clothes they had always dreamt of wearing.

Thus the ideal Borali wardrobe aspires to be both personal and distinctive. Reflecting the ‘street-heritage’ philosophy of style. A reinterpretation of the great classics of men's fashion, the heritage wardrobe, influenced by the playful spirit of streetwear. A space where stylistic infidelities are permitted, encouraged and a necessity as a foundation for building a personal style that rejects uniformity.

Aware of the environmental and ethical challenges that are at stake in creating any new brand, no matter how modest, Boras and Julien have from the outset aimed to " make things differently ". Upcycling is an essential part of the creative process for our hand-crafted accessories. Garments using traditional fabrics are produced in small batches, while ensuring that reasoned choices are made throughout. A Japanese fabric is sewn in a Japanese workshop. An European fabric will remain in Europe.

 

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